Designed by the same staff responsible for Nintendo's successful Game & Watch series, the Game Boy was a defining product for handheld gaming. While technically inferior to some of its competitors, with faster processors and/or colour screens, the Game Boy triumphed in the market thanks to two essential factors: battery life and software quality. Subsequent variants over its significant lifespan included the Game Boy Pocket (1996), Color (1998), Advance (2001), Advance SP (2003), and Micro (2005). Combined worldwide sales for the Game Boy and Game Boy Color were reported to have exceeded 118 million units.
Nintendo, 1989

Donated/on loan from: Prof. Steven Furnell, Plymouth University

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